Nigeria ranks fifth globally in daily social media usage

Nigerians rank among the world’s top social media users, with 2024 data placing the country fifth globally for average daily time spent online.

According to figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday, Nigerians spend an average of 3 hours and 23 minutes per day on social media.

Leading the list is Kenya, where people spend the most time on social media, at 3 hours and 43 minutes daily. South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.

Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.