Effective communication key to varsity administration – Don

The Deputy Vice-Chancellor of Ajayi Crowther University, Oyo, Prof. Muyiwa Popoola, has emphasised the critical role of communication in ensuring effective university administration, stating that “without appropriate communication skills, achieving administrative efficiency in higher institutions would be challenging.”

Popoola made this assertion while delivering a lecture at a workshop organised by the ACU Registry Department on Tuesday at the university’s campus.

The workshop was attended by key university officials, including the Vice-Chancellor, Prof. Timothy Adebayo; Acting Registrar, Ven. Olusegun Ojo; the Bursar’s representative, Mathew Taiwo; and the Librarian, Dr. Bosede Ajiboye.

In his lecture titled ‘Communication Skills: Required Tools for Effective Administration,” Popoola underscored the importance of clarity, conciseness, correctness, completeness, concreteness, courtesy, and candidness—referred to as the “7C’s of effective communication”—in the administrative operations of any university.